ABRAXAS Cold Brew
Design, Brand Identity, Packaging, Illustration, Copywriting
Concept for ABRAXAS Cold Brew, a futuristic spin on the coffee industry. As we know, coffee is typically served hot. It's a comfy, cozy, and warm drink. Decades of Folgers and Starbucks ads have shown us this. However, cold brew coffee, as the name implies, is brewed cold or at room temperature and usually served over ice. Traditional coffee messaging doesn't apply here.
The design seeks to join the impersonal, distant, and "cold" feelings evoked by military and cyberpunk aesthetics with the "cold" sensation of cold brew coffee. This approach affords cold brew coffee an identity of its own.
Inspiration for logo - the ancient deity Abraxas. The recontextualization of old-world elements being
a common theme in fantasy.
a common theme in fantasy.
