D-Puff
Design, Brand Identity, Packaging, Illustration, Environmental
D - Puff is a brand of Karipap (or Malaysian curry puff) served out of the Lunchbox café at City College. The challenge was to design a fun, eye-catching label that would adorn the paper bag encasing said D-Puff. The client, Danny, is a well-known figure on campus with a magnetic personality, so it was essential to center the brand around him. Inspired by street art post-up labels I've seen around the world, I created a combination mark with a contemporary urban feel.
Inspiration photo - Restroom in Oahu Airport.
Inspiration photo - City College hallway.
Early sketches.
Full label with logo.
Food truck concept.
